I'd give this article multiple upvotes if I could.

The first section did a great job of grabbing my attention. It feels like these days, all creative works are lumped together as "content", anything not brand-new and bleeding-edge is labelled "legacy" (I see this more on HN than anywhere), and everything is distilled down to "engagement" and "conversions".

I hate business buzzword-jargon, the corporate in-group lingo, and I've also always disliked this use of the word "content". It's too generic - we might as well be calling it "stuff".

As a child, I used to notice that there were some other kids who, upon hearing a word that was new to them, would immediately start using it incessantly, replacing the (sometimes richer) choice of words they'd thus far been brought up to use. Very often wrongly, by slightly misunderstanding the meaning, the context, or the word itself, and never checking first. It was clear how the choice of words used, or even the meaning of words, could subtly change within a small group. As I grew older I realised these people appeared to be in the majority, and that it showed how, via various methods of trying to sound clever or in-group signalling, changes in speech patterns spread out across the larger population.

Anyway that's my view, now I'll go back to yelling at clouds.