Yeah I have a similar list. Mine also includes "journey". As soon as a word gets adopted by MBAs to abstract away the real world, it gets added to my list. They're words that project the idea of a smart person but only to stupid people.

For me, its "learnings" and "performant". We've had "lessons" and "fast"; what do those words not capture?

I don't know how common it is but I can't stand "consume" for "eat/drink". Especially when used in the first person. Why would anybody say that about what they eat?

For me it's when companies talk about themselves as brands.

All these words are too broad is why. It allows someone to say something without really knowing what they mean. But also they may know what they mean, so you are not sure!

Device is a handy one though you often want to say "computer, laptop, tablet or phone" in one go. We could call them all computers but that would confuse people I think.

They're ambiguous words when there's no reason to not be more specific, so either the speaker is lazy or intentionally trying to muddy the waters.

It’s a conflict of interest. When people organically create things online with no incentive except the love, you can give them a lot of trust. Once someone goes from that to manufacturing “content” (or even worse goes from nothing to “content”) there’s major incentive to either shill for some product for compensation, or to generate outlandish things that get more clicks, views, likes, subscribes. All of this is antithetical to creating about a subject because you enjoy the subject.

From about 1998-2008 I ran one of the largest sites on the internet for a particular niche. Zero advertisers, no ads, no shady links, just content about a subject I loved. I worked hard to make sure it was accurate and up to date. Now someone creating the same site would be loads of referral links or paid ads, so no trust whatsoever in what’s being presented.