it was a mistake to respond, over 90% of the controversy is performative as it nearly always is. the ideologues will posture and claim that they are dropping mullvad while being unlikely to follow through.
most people wouldn't even know the controversy happened nor care. with the response, you now trigger various human instincts that draw attention, promote further gossiping and wondering where the fire is with all the smoke.
A mistake from a public relations perspective, but I think taking an explicit stance against deplatforming and self-censorship is consistent with Mullvad's stated mission.
I'm really sad about it but I'm not going to renew Mullvad once the 6 months I already payed for are up.
I'm fine supporting companies that have people with poliical views I initially interested in Mullvad for political reasons and one of the founders giving a significant amount of money to a political group that wants to restrict the rights of other people is too much for me.
Not everyone is cynical. Some of us have actual values we act on.