> "content" means you don't know what you are making

This again reminds me of the Telecom New Zealand rebranding. They changed their name from Telecom (meaningful) to Spark (maximally meaningless) and their logo from the word Telecom with a pair of wires passing through the O, to a Claude-esque generic inkblot (maximally meaningless). It gives the impression it got taken over by new management who have no idea what the company actually does, which is probably true.