Yep, but there’s a limit to everything.

At some point you hit market saturation and the forever users are just costing you money and new user acquisition isn’t enough to offset it.

Nobody likes the subscription model but it’s the easiest way to sustain constant development bigger than side hustle projects.

It isn't sustainable in the context of their desire to pivot to being a streaming service, along with their desire to blow resources on repeatedly redesigning the apps to make the UI slower and buggier.