Which is an extremely important point to make when the claim is "you don't even have a choice" and "you can't scale".

There is a choice. We would just prefer nobody had to make that choice. We consider it a failure of the modern society that this choice is on the table. But housing consumption can be scaled, and that it can has important economic implications (such as, social housing can be made cheaper by making units smaller. It literally wouldn't be possible to pull it off if housing consumption was perfectly inelastic.)