>I find it easy to envision a world, maybe 50 years from now, in which the very concept of "truth in advertising" is viewed as a lost, idyllic fantasy. Something people are nostalgic for, but feel powerless to regain.

Alternatively, perhaps we'll see models fine-tuned or steer-able towards accuracy that customers can themselves use to get a more honest view on what the product would look like in person.

The funny thing about these tools is that they can go either direction, but it sure seems like there's the potential for it empower individuals and shift the balance. Clothing sales shifting online has given sellers the advantage/ease to deceive without much customers can do other than hope the reviews aren't manipulated (they are) even before AI. Maybe this can turn things around as people start to shop with personal agents.