> # Do ads influence the answers ChatGPT gives me? [0]
    > No. Ads do not influence ChatGPT’s answers. Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses. Ads are separate and clearly labeled.

Interesting... however, given that it's still the advertiser's choice of what "advertiser-provided context hints" [1] I assign to the ad... what's stopping me from putting "lowes, rona, home hardware" in the context hints of my Home Depot ad? If the LLM is talking about my competitors, of course I want my brand copy yelling louder than ChatGPT's waffle-y responses.

    Rona is most likely to carry that flooring,
    but it's best to call ahead, or look up inventory
    online first. Can I help with anything else?
    ------------------
    [AD] Home Depot has EVERY KIND OF HARDWOOD FLOORING IMAGINABLE.
         See stock now!

Before, I was just trying to get my link above their link on the search results page... but the competitor's ad copy was still there and readable. You're telling me the AI is going to downplay expectations for the competitor for me, and I get to add whatever text I want afterwards?

SEO is back, baby.

[0] https://help.openai.com/en/articles/20001047-ads-in-chatgpt#...

[1] https://help.openai.com/en/articles/20001207-ads-in-chatgpt-...