Are you saying it is marketing and their AI broke into hugging face, or are you saying it is marketing and their AI didn't brake into hugging face?

Those are two very different things

What incentive does HF have here?

The timing after the release of GLM 5.2 and Kimi K3 is quite convenient, too, as an angle for regulatory quashing of open-weights models just as they're entering the mainstream conversation around usurping the American frontier labs. I accept my thinking here is conspiratorial, but there's also a hell of a lot of money on the line to encourage the unscrupulous.

I don’t know if the initial “incident” was purposeful but I can tell that if I were in this position that would be my pivot.