Devils advocate question: Isn't registering an ip to name essentially advertising? You're paying a registrar to return your Internet address location when searched for.
Not merely DNS names, but in IP routing, announcing a route is known as "advertising" it. You and your ISP are literally advertising a path for others to find your site via TCP/IP.
Not merely DNS names, but in IP routing, announcing a route is known as "advertising" it. You and your ISP are literally advertising a path for others to find your site via TCP/IP.