You can still find articles lambasting the iphone for having a small screen, 'who would want to surf the web on their phone'.
The CEO is in large part responsible for picking what products have hope to grow the company. The iphone was far from a slam dunk, many thought it would fail. Now it's responsible for over half their revenue and they're one of the largest companies in the world.
>Then he became CEO and the company and was, finally, phenomenally successful.
I'm totally confused by your post, so you admit he became a good CEO then?
Yes, my opinion is that after being the CEO of Next and Pixar he became the CEO we associate with Apple's success in the 2000s.