> "predatory pricing" (economic term for a competitor selling at a loss to eliminate you), which is illegal in the US
It is very funny that this was/is the playbook of a huge number of successful, VC-funded, "disruption" plays.
Cheap cabs that undercut the market, wait for taxi companies to die, raise your rates now that your "rideshare" app got everyone hooked on the subsidized rate, IPO!