"Scale" isn't a binary, it's a continuum. "Scales to 60K/s" can be 5 orders of magnitude more than one system needs and 5 orders of magnitude too small for another. Personally I'd knock the general "premature optimization" off the list of "most common developer errors" and put in its place "using techs with the wrong scaling factors". If you use something too small and you exceed its needs, the failure is obvious, but the other way around is a problem too. Bringing in the overhead and management issues of the super scalable techs, as well as their limitations they impose so that they can scale, to a system that would actually be better off with a richer model whose richness prevents it from scaling but would save a lot of effort is also a bad choice.

The ceiling of LISTEN/NOTIFY is small enough that you need to pay attention, and I personally like to have at least an order of magnitude of slack left over even after my most pessimistic load numbers are accounted for, but it's still plenty for a lot of projects, and the integration with the rest of the DB, its availability, its not being another service you have to devops, it's definitely not something that should be simply dismissed out of hand as an option. Even the original 2K/s number they cite is a lot of messages for some systems that are more properly measured in seconds per message.