A nice thing about the fertilizer is that it is only needed for a few weeks out of the year, which means it can be produced intermittently and stored without causing problems. If there are two weeks of non-production due to weather that isn't an issue so long as it averages out over the year. One could imagine a plant that only runs when the electricity is almost free.
you guys made the case better in 2 comments - the original article is bloated and misses these key aspects.