It's probably because they don't want to be liable for giving a reason.
Well, then they might just respond: Thank you, but no thank you… No liability, but at least they wouldn’t leave the person hanging…
Which should be illegal. You should be able to formulate why you prefer someone.
And it would prevent companies from ghosting people.
Well, then they might just respond: Thank you, but no thank you… No liability, but at least they wouldn’t leave the person hanging…