Not this again. They’ve clearly hired a new PR firm
Suffice it to say, from stable aeronautics at-edge, jet way footprint efficiency, ground support efficiency, airframe pressurization, cargo & passenger logistics, lifespan, and certification, there are many, many reasons “tube + wings” is the dominant airframe architecture for all non-military aircraft.
Halving the fuel consumption may be worth the trouble with all above.
Novel things always look unviable. First cars, first planes, first EVs all looked like dubious gimmicks sorely lacking the required infrastructure.
Agreed. There are always large amounts of money being poured into aviation and most of what comes out is knowledge.
It's always exciting to see futuristic designs and bleeding edge tech but there are a lot of footnotes in aviation history filled with these.
I think electric aviation (in general aviation) is probably the best/real frontier to watch for innovation currently. Many advances in aviation come from much smaller operations doing something successfully.
There are many reasons for a lot of things, until you overcome those reasons. That's the point of innovation. There are many reasons not to make a reusable rocket too.