For one example of this, around 10 years ago there was a company called Aereo that tried to act as a "cloud television provider". The idea was that they had thousands of tiny antennas hooked up to servers in a warehouse, and they would lease an antenna to each subscriber. This gave an experience similar to cable TV but without Aereo having to pay broadcasters cable transmission fees. The major broadcasters sued Aereo and ended up getting it shut down for exactly the reason you mention. Despite Aereo technically being a TV antenna leasing service, it functionally acted like a cable TV service so they were violating copyright by not paying transmission fees.