I haven't noticed too much of a power increase in my backyard solar farm after cleaning, but I do notice a very significant increase by weeding the surrounding stuff. Even a pretty small amount of shade will very significantly reduce your yield, like seriously 20-30%.

Oh, also, I've noticed that at least with my panels, bird poop seems to be particularly bad. The dust that accrues doesn't seem to do much, but even a relatively small bit of bird poop will be almost as bad as weeds. Fortunately it's not terribly difficult to clean once it's dried.