Small "marketing" tid-bit. Usually anything that begins with "you/we deserve" is bullshit - because the you/we in question hasn't done shit to deserve anything.

What I think you mean to say is great fiction deserves a home - it highlights reverence for the material rather than trying to appeal to entitlement

Reading a bit of the page,I think "reverence" is indeed your perspective here. It's a great one don't sell it short.