I mean "People who want to learn will gravitate to learning systems." means that this is the obvious target market for a learning system. Since there are lots of those out there you win on execution.

>If you can find a way to pull in people who don't want to learn, that has value.

Most companies try to address a known market and not create one.

At any rate you have two types of people who don't want to learn:

1. people who don't want to learn and have to anyway, for some reason (generally work related)

2. people who don't want to learn and have nothing forcing them.

Number 1 is a potential market, number 2 seems hopeless.