Very few think they made it up. Many think they set up a situation by disabling guardrails that would inevitably end up creating a newsworthy outcome.
Was HF in on it? They disabled their guardrails too, to please OpenAI? And as seen in the comments here, make many believe they are incompetent and have joke security?
Many people said in the original discussion that this was more of OpenAI’s marketing than a serious issue. I counted 89 “marketing”s and 19 “stunt”s.
https://news.ycombinator.com/item?id=48997548