It has justifiably generated a lot of good will for Google. Applying AI to help science rather than to replace people's jobs. I think this is why you are now seeing OpenAI and Anthropic try to do more science work, but in their case, coming so late, it seems a cynical PR move as opposed to heartfelt from Hassabis.
It seems that Isomorphic Labs is somewhat a continuation of the AlphaFold work, and the first attempt to commercialize it, so maybe they will get more than just good will out of it.