Do you find the value of VR/AR to be in the communication of design intent to clients unfamiliar with traditional 2D representations, or do your designers leverage VR/AR during the design development process as well?
Absolutely both. Internally, we'll model something, move an element, etc., and we're able to evaluate the idea until it feels right.
For clients, I don't know any other way at this point. Showing a novice a 2D elevation does nothing for them. They will nod, make comments, and play along, but until you sketch a person into the drawing, they don't even understand that the front door is ten feet tall.
Absolutely both. Internally, we'll model something, move an element, etc., and we're able to evaluate the idea until it feels right.
For clients, I don't know any other way at this point. Showing a novice a 2D elevation does nothing for them. They will nod, make comments, and play along, but until you sketch a person into the drawing, they don't even understand that the front door is ten feet tall.