This must be from a different era. In the 90s, people at our store used to stare at the shelves in silence. You certainly weren't striking up conversation with strangers there.
The screaming and explosions from the movie trailers playing full blast on a non-stop loop throughout the store over the PA didn't help.
That was my experience, and in the 90s as well.
we would ask recommendations and discuss experiences of watching various movies with strangers or with people we regularly saw at the video store