Why is it bad to sell 20% of the biggest tournament in the world to a private company lead by people involved with the most corrupt administration in the history of the US? The model has been working fine for decades, why does it matter that it makes less than american sports?
The most beloved, most watched sport in the world making less than the American/Canadian hockey league is a commercial failure. Non profits are generally inefficient at running businesses. With the right guardrails a private arm that knows how to run a business could help FIFA make a ton of money. And yes a lot of rich guys will become even richer too, so what?
Ha! Model has been working for American s.. more and more we are seeing signs of a falling empire. Not reading the room - I mean global - temperature is nothing new to the US foreign policy office. They’ve done it for decades, but these days the confidence in leadership has fully eroded trust. Before there may have been closed door jokes made US leaderships expense, now it’s out and in public.
Market Strategists are going to study this one. It’s a potential inflection point. Cant think of any other event or entity as globally galvanizing that football.