The moment external investors acquire ownership interests in FIFA competitions, football changes forever. Commercial return becomes a permanent obligation. Investor expectations become a daily pressure. From that moment onwards, every decision on the international calendar, every decision on competition formats and every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders.

These words apply to any investment. It's worth considering as part of any business, including many of the businesses we're here to watch grow - the moment you have others involved as equity partners, the entire culture has to change. Do it consciously, or not at all.