alt Hacker NewsCostco isn't perfect, and things slip through still.
For example: this is a minor annoyance, but comes readily to mind.
https://www.costco.com/p/-/orgain-organic-protein-and-superf...
The problem is labeling conventions leading to inaccurate assumptions of what's even IN that "protein powder"...
you would think the protein, being the largest in print, is the primary ingredient but no. A serving is 51grams, and the protein makes up 21grams of that serving: less than half, that's not a 'protein powder' if the primary ingredient isn't protein.
It should be labeled "SUPERFOODS with protein" not the other way around.
There have been other things similar in scope less readily recalled. It may seem minor to some... but labeling accuracy and transparency is something we had to fight for collectively.
Replies
Ingredients are listed in order from greatest to least amount. Protein is listed first. It seems it’s the creamer that throws off the ratio you’re looking at, which I’m assuming is there for consistency/taste.
A 51 g serving might contain 40 g of the protein blend, making it a protein powder as the primary ingredient is protein blend.
However, this is plant-based protein, not pure way isolate. A plant-based protein powder from mung beans for example isn't going to be 100% protein. Chickpea powder contains roughly 20% protein.
So I don't know if that helps at all, but it doesn't seem as bad as you and you might be suggesting.