Sums up the whole situation nicely.

I’ve been sort of viewing these sites in a similar way I view generated advertising posters. You have no brand, you have no identity. You’re just another business in the crowd that hasn’t put any care into showing who you really are.

It makes those that put the care in stand out more. On the flip side it feels like swimming through an ocean of slop trying to get your precious attention. It’s tiring.