Users hate it, but DRM is vastly more powerful than that since you ultimately control user access.
DRM - which all online services with user profiling automatically have - can also let you ban users, retarget users for ads, abuse, and other things beyond the basic function of running the software.
Such as bypassing parliament -the people responsible for managing your rights-. And subverting democracy and the rule of law too, by punishing you or otherwise manipulate you into desired behavior without going to court. Code is Law. DRM is violence.