There are varying levels of quality for the same bulb. I don't know what the difference is in the bulb but they make a difference in the order of years.

I'm in Switzerland where we can no longer buy halogen bulbs. Every bulb in our apartment is led except 7 bulbs under the cabinets in our kitchen. I used to buy bulbs from a hardware store but they would only last about a year. When they banned halogen bulbs I found that I could buy them from a photography supplier for more money. The product number was different but it had the right specs. They've been going for three years and no burn outs.