> Part of BMW's value is/was the expectation of an upper middle class snob driving it
BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]
So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?
[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...
Volvo, with their terrible infortainment system's performance, I'm not sure if it's capable of displaying ads.
Just saying that these brands have different offerings in different countries. Here in Germany all big brands: Audi, BMW, Mercedes and VW etc have offerings from low lever to luxury car.
My Lexus 2025 remains perfect and user friendly. I have all the online connected stuff enabled. Zero enshitification.
You make it sound like there's no choice. Toyota/Lexus and Honda/Acura don't do it to my knowledge. Am I wrong?
EDIT Add Volvo and Genesis to the list of no ads
Mercs and BMWs occupy the same market space. They are direct competitors.
Mercedes may have a car or two that reaches just out of upper middle class but they are largely a middle to upper middle class brand, just like BMW.
The fact that Merc would do it too just means they are both happy cheapening their brand to align with practices of cheap off-brand android TVs.