The Big Mac thing is kinda sad, just a few years ago I used to tell people who complained about the increasing cost of fast food “You just gotta use the App!” Which was true, with the McD’s app, a Big Mac might be something like $3 or maybe buy-one-get-one in the app, but $6 in store. But it seems like those days are over, the fast food places realized they were losing too much margin as more and more people started using their apps. Oh well, better to cut way back on fast food consumption anyway.