alt Hacker NewsWhat a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.
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bequanna • today at 6:41 PM
Beyond Gen X, does anyone younger consider BMW a luxury brand?
What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.
Beyond Gen X, does anyone younger consider BMW a luxury brand?
It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...