If you are looking for luxury performance and can’t afford a Porsche or Ferrari but don’t want to look on a budget driving an Atlas or a Genesis then you only have BMW, Audi and Benz. The latter usually doesn’t appeal to under 60 except for AMG which is out of budget, so your decision always ends between Audi and BMW. They offer a different driving experience IMO, so if you are a beemer guy ads won’t deter you from buying one.