What's with big tech companies changing all searches to be fuzzy? FB Marketplace is now like this too. It's impossible to search for anything, it gives unrelated results at least half the time.
> What's with big tech companies changing all searches to be fuzzy?
Probably because it maximizes usage time, so more ads are served.
If the user gets what he's looking for as the first result, he spends hardly any time on the site. If the site never delivers the right results, the user will stop using.
Optimal enshitification happens when the user spends as much time as possible without forcing him to quit.
they want you to spend even more TIME on that platfrom. With some increased time, they get more revenue? and the exec./manager gets comp. and bonus for it.
Until we all quit, which we won't because, what is better than not accessing good information?
Desparation. Desparation to get more clicks to get more ad revenue. Those who lived to see the rise and fall of Excite and AltaVista search engines know it's exactly the same thing happening.
Even Google search is spewing out hot garbage a lot of the time. Prabhakar Raghavan's internal sabotage of the engine that started 2019 never seemed to have stopped, it just got worse.
If you have to search several times you see more ads. (I know you probably have adblocker tho)