They wanted a platform, something they controlled. They wanted to be Steam. They wanted to be microsoft. Own the ecosystem and charge everybody 35% for the rest of eternity.

And remember Zuck has full control of the company. And his whole thing is not to actually return value to shareholders. His whole thing is believing that going 'all in' on the next big thing is the best thing you can do.

Dropping 20-50+ billion, on every new 'thing' for the next 40 years is what they do. And they can do it because they have a money printing machine.