Is it just me or are these video models only actual use case is misinformation and spam? Sure they show us quirky and whimsy samples on the release page, but does anyone really believe that?
There are thriving Ai video communities who are trying to replicate big budget productions with indie resources. Look up Gossip Goblin. There's a parallel explosion of memes at the same time, like Balenciaga Harry Potter
I belive thats what it WILL be, its heavily used in scammy and poltiical bullshit currently, but its only a matter of time until the cost vs benefit makes sense for hollywood and companies to start using it for actual commercials and tv shows and special effects etc for major videos.
Of course not. You can use them to make objectively silly fetish fodder, too.
I get entertainment value out of watching the videos other haves created. I hear of educators creating educational value from the videos they make as it allows them to make higher quality explanations.
Unlike the coding models it seems like the generative art models do a lot more harm than good.
It's just you. Any director, storyteller, or filmmaker can see the potential here to realize scenes that simply wouldn't be possible otherwise. But indeed there's plenty of slop coming out too.
I think that will remain the use case of these tools as long as it is still so easy to tell they don't represent reality very well. Maybe that's a good thing, maybe we're not ready for a world where any video longer than a brief clip is indistinguishable from reality.
Also, much of the promotion of these tools come from a population of people unhappy with the current state of the real content creation industry that use real footage and real people because AI movie promoters see traditional media as mainly propaganda machines anyway, so these tools sort help level the playing field.