At least in the US, Toyota is wildly successful across every segment. The RAV4, Camry, Corolla, and Tacoma do massive numbers, even though the compact and midsize sedan market is collapsing. Even niche offerings like the GR Corolla can be challenging to procure from a dealer. The Toyota Tax in the used market is unbelievable. For a huge number of people, there is no manufacturer that gets even close to the same amount of respect that Toyota does. Their victory was so overwhelming that it permanently changed how manufacturing is done and an entire generation of prideful Americans will readily admit that the Big Three were on the back foot in the 80s and 90s. Not to say that China isn’t capable of something similar, but you do have to understand that your tastes/value assessments are very much not representative of the sizable US market on the whole if you would seriously take a Sentra over a Corolla, or an Equinox over a RAV4. The calculus may be a bit different in the European market, of course.