> that is growing

It seems like user numbers are stagnating, and the ad play isn't working out so far. Where is the revenue growth coming from? I don't think API can be the answer, because API has absolutely no switching costs.

> The obvious way to recoup spend is to grow, rugpull by cranking up costs 6x

Presumably, that was the plan, but I don't see how that can possibly work with how quickly the Chinese models caught up.