The slurping of the kool-aid is not limited to SV. I've seen it at a couple of companies I've worked at in the past. Both were media/post type of studios where one you've probably heard of before and the other probably not. They both had employees that had their tongues stained the color of the kool-aid they drank. Seeing people wearing the SWAG shirts and hats of the company they work for in the office is just so cringe to me.