alt Hacker NewsEven the 'own stickers' joke doesn't really apply anymore. I recently saw ads for Apple Fitness+ and Apple Intelligence in the system settings (!, I'll forgive the ads for Apple Care). Apple Creator Studio ads in the former iWork Apps (including abusing toolbar icons for it). Finally (luckily I haven't experienced it), ads for their F1 movie in Apple Wallet.
It is gross and destroys what Apple stood for.
Their introduction of more and more ads shows that they want to optimize the Services category at all cost. Hardware hasn't grown as much as historically and they haven't been able to start new categories in recent history (e.g. AVP failure), plus Services is high-margin. Since they are now on this gravy train, they will increasingly use behavioral data to target ads, etc.
It looks like Apple is literally copying Samsung, and not only in hardware (upcoming foldable iPhone), but in the services and in advertising them inside the UI. Even the names are similar.
This is not a good thing. Not for Apple, and not for Android, as in terms of exerting gravity on the market, Apple is a supermassive black hole. Anything they do instantly becomes normalized as a business practice.