I don’t think it matters that much for Google. They need to not fall hopelessly behind, but I don’t think there’s a strong economic reason for Google to burn the kind of capex that the frontier labs are burning. Strategically, I think they’re probably doing better than OpenAI and Anthropic. The Gemini models are open, and they are what researchers are working with (see neuronpedia as an example). Over time, this will give them a strategic advantage for the same reasons that open source wins over proprietary. Meanwhile, OpenAI and Anthropic have massive capex that needs to be returned to investors while their margins are being undercut by Kimi/Deepseek/Qwen. Google can wait around for the coming frontier lab profitability crisis and cruise right on by with their Apple contract and owned data centers to pick up the pieces and exceed the existing frontier labs.