And Gemini seems about as good as a search engine as any of the other LLMs, if you use them casually. And Google has the brand-name recognition.
Right now AI companies are competing to make LLMs better at graduate-school level tasks. They all can already competently tell you what the weather is going to be like tomorrow or when the first Led Zeppelin album was released.
Gemini seems like a better search engine than the alternatives because it has access to Google's massive crawler feeds. I think Google could charge 30 dollars month for Gemini + all the data Google has locked up (Scholar, Books, crawled webpages, Google Groups, Usenet archives + search of your personalized datasets such as calendars, photos, emails, docs, slides, etc...). I'd pay that easily.