This is very cool and it looks like a lot of effort went into it. Personally, I like the high profile clunky mechanical keyboard experience, so it's probably not for me, but I really hope this does well.

I also really hate Apples decision to put the FN key in the bottom left corner, but I understand following their layout. I always swap the ctrl and fn keys on my Apple devices, so I assume you could do the same thing here.