I think the real value here is not as a customer-facing agent/chatbot but for for automated processes. Think of all the companies out there that have LLMs doing simple tasks like categorizing customer feedback emails. For such tasks, you don't gain much from better models, so if you could run it 10x cheaper on a slightly older model, it would absolutely be worth it. Pretty much any place people are currently running a flash model could benefit from this since they're already deciding that speed+price is worth using a less capable model.