Yes that is a split A/C, which is also a form of heat pump, that's not really what people refer to as heat pumps by default in Europe. A heat pump is normally an air-to-water system here, which drives either radiators or heated floors. Heating with an A/C is practically unknown in most of Europe and definitely not the desired choice for most people here (even though it would make sense).
And you’d still need five or six split systems to properly heat a home.
Kitchen, dining, bathroom, three or four bedrooms.
I’ve never seen a split system in a bathroom, but I’ve definitely seen freezing cold bathrooms, or bathrooms with a radiant heater on the wall or heat lamps on the ceiling, which occasionally get left on all day and destroy electricity bills.
Ducted systems almost always extend to the bathroom, and almost always cost AU$15,000 or more to install.