The C++ standard doesn't say anything about binary ABI (as you say generally either Itanium or MSVC, though there are other options they are rare). However the people who write that standard are very sensitive to the vendors and users of C++ who depend on a stable binary ABI. Thus they take extreme care to ensure that no change to the standard breaks binary ABI.

The C++ standard did force gcc to break the ABI of std::string (copy on write was banned - for good reason). They then watched the gcc community work through 10 years of pain to make the transition. They are also well aware that python 3 broke compatibility with Python 2 - and again it resulted in 10 years of pain for the python community to deal with that. With this history there are a lot of experts strongly against any breaking change. It might happen anyway, but only with strong justification and likely an attempt at a migration of some form (what? there are a lot of examples of migration plans that don't work that they are aware of)

Again, it is not because of convention, it is because of painful experience from those who break it.