I'd rather have 100% of devices on my network have near 90% of all ads effectively ad blocked than deal with installing ad blockers on all possible clients. Sure, I use an ad blocker on my personal machine with firefox, but none of the phones besides mine does. None of the family that visits do. Barely any of my friends that come over do. None of the TVs and streaming devices and whatnot do. I am blocking more ads from ever reaching my network than the majority of people who only use browser based adblockers do.