The “Active” part of “Monthly Active Users” can mean an awful lot of things
For example, at a major social media company I worked at in the early 2010s, bots/spam users were deleted after earnings calls, not before. IIRC an employee had the temerity to ask "Is this honest behavior" in an all hands!??!
alt Hacker News
For example, at a major social media company I worked at in the early 2010s, bots/spam users were deleted after earnings calls, not before. IIRC an employee had the temerity to ask "Is this honest behavior" in an all hands!??!