Marketing has become so disconnected from reality that such things have been normalized and trivialized.
For example: since a few years now, it became extremely common for apps and games to be advertised with fake screenshots, fake gameplay, and fake interactions.
AI just put all that on turbo mode.
A marketing manager coming from apps/games (or other industry where this is common) joining D'addario will just push for AI music to be used because "that's how things are done".